About Us

Welcome

OptimizedRx empowers brokers with national-scale PBM pricing, flexible rebate models, specialty-drug strategies, and long-term analytics—without replacing the broker or acting as a PBM.

Our Edge

At the center of our model is access to premier Group Purchasing Organization (GPO) PBM contracts combined with flexible rebate strategies.

OptimizedRx uniquely unlocks pass‑through rebate models, even with major PBMs like Optum and CVS, while also supporting traditional and hybrid rebate structures with guaranteed monthly credits. This protects employer cash flow and solves the common rebate-credit gap brokers face during PBM carve-outs.

Our Partnerships

We collaborate with several of the nation’s top PBMs and vetted alternative funding focused partners. Our contracts come standard with PEPM/PMPM credits for Implementation, Pharmacy Allowance Management, Dual Vendor, Loyalty, Early Decision and Growth credits. We also provide brokers with enhanced contract terms, transparent rebate options, financial predictability, and analytics that never reset when PBMs change.

Our Commitment

Every employer receives transparent, client-aligned PBM terms; clear rebate model documentation; specialty-drug cost strategies; and multi-year analytics.

We help brokers avoid unintended cash-flow disruption, maintain strong client relationships, and deliver measurable, defensible PBM value.

At OptimizedRx, expect exceptional alignment, clarity, and performance. Let’s strengthen your PBM strategy and deliver meaningful outcomes for your clients.

Leadership at OptimizedRx

Built by Industry Veterans. Driven by Broker Success.

OptimizedRx is led by a team with decades of experience across PBM contracting, analytics, GPO strategy, and health plan performance. Our leadership understands the pressures brokers face — from competitive RFPs to renewal volatility — and has built a platform designed to strengthen your position in every client conversation.

Our Commitment:

To deliver transparent contract value, data-driven insights, and specialty-drug strategies that empower brokers to compete at the highest level without building an internal PBM practice.

Barry McPherson

Chief Executive Officer

Barry leads OptimizedRx with a singular focus: helping brokers compete and win in an increasingly complex PBM landscape. He is responsible for shaping the company’s pricing strategy, analytics platform, and performance-driven solutions that deliver measurable savings and real accountability for broker partners and their clients.

Our Leadership Philosophy

We believe brokers deserve the same PBM firepower as large consulting houses — without losing control of the client relationship. Our leadership team is built around that principle.

Strengthen the broker’s value

Prioritize transparency in every action

Provide measurable, data-driven outcomes

Align to the employer’s best interests

Never operate as a PBM

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Ready to deliver stronger PBM outcomes for your clients?

Request a Savings Analysis

Schedule a Broker Briefing

(888) 329-2199 | info@optimized-rx.com

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